The reason for this book’s success is it’s unique design layout. You no longer do you have to read pages and chapters, like in other event planning books, to get the information you need. Instead this book is designed for easy quick-reference. Let’s take an example:
Cocktail parties are the most common type of event with hundreds of thousands of them annually in the United States. So let’s examine how this book handles this subject.
Since all the elements used in an event are arranged alphabetical in the first part of the book, look under the C’s for “cocktail party.” You’ll notice that there are two types, one is “cocktail party” and the second is “cocktail reception”. There is a big difference between the two, so it important to read both and decide which of these events you actually want.
each “tip” quickly gives you the essence of how to treat key elements of the event.
Additional clipboard icons on these pages direct you to other pages that offer even more pertinent information for the cocktail event, such as the quantity of liquors required, setting the theme, decorating and more.
Throughout the book you are constantly reminded that an event is really a show. Therefore, the event must be treated like a show to keep your audience interested and excited. A show has a beginning, middle and an end, each requiring planning consideration. And, so should your event!
Room Layout • Security Requirements • Food Quintiles • Protocol • Budget Control • Staging Entertainment • Occupancy rules • Staging • Table Layout • Managing Speakers • Enhancing Themes • Sightlines • Projection Sizing • Special Effects • National Beverages • Calculating Labor Charge-out Rates • Serving Portions • Decibel Rules • Invitations • Seating Charts • Silverware Folds • Formal Service • Headtable Positions • Press Kits • Table Settings • Meeting Room Rules
Meetings • Awards Dinners • Training Sessions • Sales Presentations • Community Festivals • Concerts • Fund-Raisers • Cocktail Parties • Banquets • Exhibitions • Grand Openings • Formal Dinners • Shareholder Gatherings • Media Events • Galas • Weddings • Menu Planning • Themed Parties • Political Rallies • Press Announcements • Family Celebrations • Informal Gatherings At Home